Unfated.AI Logo

If your TV spoke to you, would you buy it? Study finds people spend more on some "talking products" (phys.org)

TLDR; Summary

  • Study by Indiana University on people's response to talking products
  • Research shows human-like features on products can influence consumer behavior
  • Adding human elements to complex products increased willingness to pay
  • Anthropomorphic displays triggered different responses based on product complexity
  • Results suggest importance of human characteristics in designing product displays
  • Research published in Decision Support Systems journal