Generating 'buzz' about new products can influence their success (phys.org)
TLDR; Summary
- Research from Binghamton University shows preannouncement marketing can influence product success
- Companies can use preannouncement marketing to build hype for new products
- Study by Debi Mishra highlights the importance of communication in product launches
- Costless approaches to preannouncement marketing generally result in positive stock market reactions
- Surprise effect can impact market reactions to new products