Generating 'buzz' about new products can influence their success
(phys.org)
TLDR; Summary
Research from Binghamton University shows preannouncement marketing can influence product success
Companies can use preannouncement marketing to build hype for new products
Study by Debi Mishra highlights the importance of communication in product launches
Costless approaches to preannouncement marketing generally result in positive stock market reactions
Surprise effect can impact market reactions to new products
Copyright © 2023 - Unfated.Ai
Terms of Service
Privacy Policy
Twitter
TikTok
Instagram