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Generating 'buzz' about new products can influence their success (phys.org)

TLDR; Summary

  • Research from Binghamton University shows preannouncement marketing can influence product success
  • Companies can use preannouncement marketing to build hype for new products
  • Study by Debi Mishra highlights the importance of communication in product launches
  • Costless approaches to preannouncement marketing generally result in positive stock market reactions
  • Surprise effect can impact market reactions to new products